Advisors who build
Our Core Idea
Only by our actions and ongoing effort can we guide the ways AI shows up in our work and lives.
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​That idea is expressed in two interconnected paths:
Consulting Practice
Advisory and training that turn AI uncertainty into clear, actionable strategy for founders and leadership teams.
The Consulting Practice — focused on strategic advisory, training, and executive guidance, we help founders and companies reframe their strategies, workflows, and value creation in an AI-native world.​
OUTCOME: Cut AI project risk & launch pilots 3x faster.
The Studio
Our in-house lab that designs, ships, and validates market-ready AI products—proving what’s possible and what's practical.
The Studio (the "Lab" in Moth Labs) — where we build, test, and launch AI-native applications. From the Brand Positioning Audit Project to Lamina, our AI-native forecasting engine, to Pamela, our proposed Integrator Agent—each application tackles real market needs and tests what’s possible.
OUTCOME: Early adopters gain production-ready AI tools that deliver ROI inside 90 days.
Brand Positioning Audit
Archived
What can AI do with just a URL? Our Brand Positioning Audit project proved it can grade brand clarity, audience fit, and value props instantly—yet revealed that snapshots without deeper longitudinal data feel thin, steering us toward richer, context-grounded tools. Read about this experiment and testimonials.
Lamina – AI Strategy Engine
Building
Lamina pulls scattered campaign data into a single AI-native engine that forecasts KPI ranges, cites past performance, and simulates future scenarios. Mid-market marketers receive clear, actionable briefs in hours, replacing week-long manual analysis and guesswork with fast, evidence-backed, trusted plans.
Pamela – Integrator-in-Code
Proposed
Pamela is an Integrator-in-code for visionary founders lacking an operational partner. Its Predictive/Recovery Brain previews, executes, and rolls back tasks safely, turning strategy into disciplined action so solo entrepreneurs can iterate faster, launch, and scale without assembling a full team.
Why Moth Labs
We exist for teams navigating the real complexity of AI—not the hype. What sets us apart isn’t just what we build, but how we think and who we build for.
Four Pillars:
Strategy that ships
Insights shaped by hands-on experience building actual tools.
Execution not ego
Focused on what works—not what's trending.
Sharpened by work
Projects like Lamina & Pamela Agent are how we test, learn and deliver clarity.
Designed for doers
We serve founders and operators who want less distraction and more traction.
