Leveraging Human Expertise with Generative AI


AI Is No Longer Optional

GenAI isn’t just a buzzword—it’s a competitive advantage. If you’re struggling to make it click, you’re not alone. Whether you run a marketing agency or lead a team, understanding how to harness AI effectively is now a necessity, not a luxury. We cut through the hype to show you exactly how to integrate GenAI into your strategy, marketing, and workflows.
 

Is This You?

  • You sense that GenAI (ChatGPT, Claude, Mystral, et al) should be useful but haven't been able to make it "click."

  • You don't want to miss the AI boat but you just have no earthly idea how to take advantage of it.

  • It seems like there is this new role called "prompt engineer" and that it's probably expensive to hire one.
     

🔹 If you run a small marketing agency, this is a must learn! Your competitors are using it and some are getting quite effective. Don’t get left behind.
🔹 If you run marketing and use an agency, you should know what tools they are using and how to discriminate the good from the bad.

We’ll help you understand how GenAI actually works (post hype) and how it provides value. We consult with you and provide training to best-fit GenAI into your organization.
 



Think Smarter With AI

Join me for a focused, two hour program designed to teach leaders how to optimize their interactions with AI and use it effectively in strategic contexts. Master AI for strategy, marketing, and workflows—no coding required.

— Join the session and make AI work for you.



Getting Close To Zero

In addition to advising and teaching we're also leveraging GenAI directly to bring the marginal cost of digital audits and strategy close to zero.

Our Brand Positioning Audits program leverage Generative AI to provide scalable, low-cost brand audits, turning a traditionally time-consuming process into an efficient lead generation tool.


✅Automated Precision: Utilize AI-driven analysis to evaluate how effectively a prospect's homepage communicates its identity, offerings, audience, and unique value proposition.

✅Immediate Value Delivery: Offer actionable insights upfront, showcasing your expertise and building trust before the first sales conversation.

✅Scalable Lead Generation: Transform curiosity into committed engagements with a repeatable audit framework that attracts and qualifies high-value prospects.

Learn more about Brand Positioning Audits—join us for the Beta release!



What We're Hearing

Working with Moth Labs has been an invaluable experience in refining my website’s voice and brand alignment...

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Tim Wolters, Founding Member, 1000gretas.org




John Walden, Founder, Moth Labs

I’m a digital strategist and AI consultant with over 25 years of experience in advertising, multimedia, robotics, and business consulting. As the former CEO of MSB Agency and a mentor with the Telluride Venture Network, I’ve helped myriad business leaders with marketing, decision-making, and business strategy.

I’m currently standing up a new venture using AI for digital audits, strategy, and workflow optimization—see "Getting Close to Zero" above. My approach bridges the gap between AI capabilities and real-world business needs, making AI accessible and actionable—no technical background required.



Go Ahead & Take Your Next Step

AI isn’t some distant future—it’s here. Whether you’re looking to sharpen your strategy, cut costs, or simply figure out how to make GenAI work for you, we’ll help you bridge the gap between hype and real-world value. Want to know more? Book a free exploratory session, Let’s make it click!


moth labs
734 Main Street, 115
Grand Junction, CO 81501